Show Notes
What began as a local endeavor has evolved into a nationwide brand. Garage Sale Trail Founder, Andrew Valder, joins us on this episode.
From humble beginnings in 2010, to the engagement of over 300,000 Australians across 15,000 garage sales in 2022, participants have given fresh life to a staggering 3 million kilograms of items, diverting them from landfills and contributing to the circular economy.
Tune in to hear Andrew Valder’s insights into the businesses’ growth, its role in building strong community connections, and the positive environmental impact it leaves behind.
Show Notes
Dan’s guest today, Toby Hutcheon, has worked on environmental issues for over 30 years – with Greenpeace, local government, NSW state government and was the Executive Director of the Queensland Conservation Council for an entire decade. Now, as the QLD Manager of the Boomerang Alliance, he continues to advocate for making an environmental difference.
Listen in today to an impactful and inspiring episode and learn how you too can make a difference.
Show Notes
Join us for a compelling episode with Chris Caskey, Manager of Human Rights at the UN Global Compact Network, here in Australia. Chris, a former international lawyer and expert in human rights, offers profound insights into its core concepts.
Today, we look at the link between human rights and businesses – particularly in ESG and sustainability – opening a conversation on modern slavery, climate change and meaningful engagement with First Nations stakeholders.
Learn how can businesses can integrate human rights due diligence into areas like climate change. This episode is your guide to understanding the impact of human rights in a corporate world.
Show Notes
In this episode, we sit down with Dan Wilcock, the Sustainability and Governance Manager at The UN Global Compact Network Australia.
Dan shares the fascinating journey that led him to his current role, highlighting pivotal moments that have shaped his expertise.
We also discuss the controversial topic of ESG Washing. Dan dissects the subject, addresses its origins and provides strategies to avoid it.
Whether deeply entrenched in ESG and sustainability or just starting to explore, this episode is a must-listen. Dan’s profound knowledge and practical advice provide invaluable insights for navigating this complex landscape.
Show Notes
In this episode, Dan is joined by Gihan Hyde, CEO and Founder of CommUnique, a B Corp certified ESG consultancy focused on PR communications in the sustainability sector.
Gihan’s professional journey is truly inspiring and in this candid discussion, she shares valuable insights into sustainability messaging and how Communique, under her visionary leadership, has been at the forefront of driving positive change in the corporate world – helping companies navigate the intricate terrain of ESG and communications.
She also shares valuable insights on upskilling the communications industry to meet the demands of the future and the common pitfalls made in sustainability messaging.
Join us in exploring the powerful intersection of business, sustainability, and communication.
About Gihan
Gihan is the award-winning CEO & Founder of CommUnique, one of the UK’s fastest-growing ESG Strategy and Communications Advisory Firms. CommUnique is B.Corp certified making it the first Arab, female-founded organization to be certified in Europe.
She is the recipient of the UK’s “CEO of the Year” award, recipient of “The top black leaders in the UK to watch” award, and one of the most influential “40 over 40” communications professionals in the world according to Campaign Magazine and is LinkedIn Top ESG Voice 2023.
She is an Equitable Growth Board advisor to B.Corp UK and Money 20/20, mentor on Accenture’s Fintech Lab Innovation and is the Chartered Institute of Public Relations Director of ESG Communications Training.
Prior to founding “Communique” Gihan led some of the largest ESG diversity and employee change communications departments including BP Workplace Sustainability, Barclays Internal audit, HSBC Asset Management, M&S HR, and the Riyadh Metro Project.
Her work impacted more than 150,000 employees, and 200,000 customers and closed $300m worth of sales deals.
This week Dan is joined by Shaun Deverson, Founder and Principal Consultant of Lighthouse Futures to discuss all things Transition.
Shaun is an Honours qualified Civil and Environmental Engineer with over 25 years of experience working in the Defence, Mining, Transportation and Construction domains. He has a Masters in Business and Technology, Certificates in Project Management and Systems Engineering and has recently commenced a Masters of Philosophy with the Queensland University of Technology (QUT) School of Law, with a focus on the application of complexity science and natural laws and principles to reimagine new planning laws for cities.
Shaun formerly served in the Royal Australian Navy and Australian Army Reserve.
Through his diverse experiences, Shaun has acquired a broad array of rich insights and skillsets within areas of leadership, sustainability, risk and transformation. These were acquired in an array of contexts and areas of responsibility, including Managing Director, Project Manager, and Management Consultant for firms of various sizes.
These experiences, coupled with his ability to deliver philosophically reasoned and evidence-based insights, Shaun is regularly invited to deliver and chair conference panels with a focus on the future of work, innovation, risks, and abundant opportunities awaiting governments and corporations committed to transformation based on regenerative practices.
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Dan sits down with Kate Skattang – Director, Climate Change & Sustainability at EY and Dr Evan Center, Environment and Climate Change Manager at UN Global Compact Network Australia.
Kate and Evan recently published a Study titled – The Sustainable Supply Chain Ambition: Driving Sustainability Impact Through Supply Chain Action. We discuss all things sustainable supply chains, the study findings and theme’s and take a look at what supply chains of the future might look like.
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Podcasting has undeniably emerged as a powerful avenue for independent creators. While passion fuels the birth of most podcasts, envisioning it as a business venture from the outset can mean the difference between a fleeting hobby and a sustainable enterprise. Let’s delve into the importance of considering commercial viability when embarking on your podcasting journey.
Once a niche interest, podcasting has transformed into a thriving industry. With millions of podcasts vying for attention, it’s crucial to view your podcast as a business opportunity. This shift in perspective isn’t about sacrificing creativity but rather ensuring your content reaches its full potential – your creativity can have real commercial value.
Commercial success in podcasting begins with a strong brand identity. Think of your podcast as a product and your audience as customers. What unique value does your podcast offer? How will you present it to your target audience? Establishing a clear and compelling brand identity is the first step towards attracting sponsors and advertisers.
Identifying your target audience is like defining your podcast’s customer base. Who are your ideal listeners? What are their interests, preferences, and pain points? Tailoring your content to meet the specific needs and tastes of this audience helps you build a loyal following – and makes your podcast more attractive to potential advertisers in the same niche.
Various strategies can generate income from your podcast, such as sponsorships, affiliate marketing, merchandise sales, and listener support. But remember, overnight success is rare. Be cautious of promises to the contrary and be patient – like all good things, it takes time.
Investing in top-notch audio quality and production is a non-negotiable aspect of commercial success. Professionalism attracts advertisers and keeps listeners engaged. This may involve purchasing quality equipment, recording in a sound-treated space or even enlisting the help of audio engineers (hi there).
Even the most remarkable podcasts won’t succeed if nobody knows they exist. Effective marketing and promotion is vital to acquiring and retaining listeners and may include leveraging social media platforms to share episodes, building an email list to connect with your audience, collaborating with other podcasters or influencers in your niche and optimising your online presence for search engines. A well-executed marketing strategy helps increase your podcast’s visibility and in turn, its commercial appeal.
Data is your ally. Analysing listener demographics, engagement metrics and feedback helps you to better understand your audience and refine your content, marketing and appeal to advertisers. Ad buyers are looking for podcasts with a clear understanding of their audience and alignment with their brands.
Commercial success rarely happens overnight. Consistency is key. Commit to a regular release schedule – whether it’s weekly, bi-weekly, monthly etc. – and stick to it. Brands and advertisers are more likely to invest in a podcast that demonstrates longevity and dedication.
To ensure your podcast remains commercially sustainable, it’s essential to navigate the legal and ethical aspects of podcasting. This includes respecting copyright laws, securing necessary licenses for music or copyrighted material, addressing privacy concerns, and disclosing sponsorships and paid endorsements transparently. Adhering to ethical and legal standards not only protects your podcast but also builds trust with your audience and potential advertisers.
Finding the balance between creativity and commerce is an ongoing challenge. While commercial viability is essential, it should never compromise the authenticity and creativity that makes your podcast unique. The most successful podcasts manage to integrate commercial elements seamlessly while maintaining their original artistic vision and voice.
In this dynamic and competitive industry, thinking commercially is the key to long-term success. By treating your podcast as a business from day one, you can create content that resonates with your audience and attracts commercial opportunities from sponsors, ad partners, and more.
Heather Bone is Director of ESG at Team Global Express. She’s a highly experienced sustainability leader and her energy and passion are almost unrivaled. We have an amazing conversation about her career in ESG and all the incredible things that Team Global Express are doing around decarbonisation and the electrification of vehicles.
We also dive into renewable diesel, hydrogen, sustainable aviation fuel and Heather shares her advice for anyone looking to develop their career in ESG.
Show Notes
This episode explores the remarkable world of sustainable business with Jordan Wolfe, the visionary founder of Cultured Supply – a B2B purchasing platform ingeniously reshaping the landscape of the bioeconomy.
Cultured Supply’s noble mission to transform sourcing will leave you inspired about the future of procurement.